- Conduct topical authority keyword research and analyse keyword trends to develop effective SEO strategies;
- Develop and execute on-page and off-page SEO strategies, including link building and outreach;
- Analyse CPC performance and prepare regular reports on SEO metrics;
- Optimize website content, meta tags, headings, and images for search engines;
- Conduct website audits to identify technical issues and implement SEO improvements.
- Exp : 5+ years of experience as a SEO Specialist with a strong portfolio of successful SEO projects;
- Bachelor’s degree in Marketing, Communications, or related field;
- Proficiency in SEO tools such as Google Analytics, Google Search Console; Semrush; etc;
- Knowledge of on-page and off-page SEO techniques.
- CPC Performance experience and familiarity with HTML, CSS;
- Strong analytical and problem-solving skills;
- Detail-oriented with the ability to manage multiple projects simultaneously.